Jiaxin Zhang is a lawyer with 8 years of experience focusing on intellectual property disputes and IP-related transactions. Her practice covers trademarks, copyright, unfair competition, and data rights, handling both litigation and non-contentious matters. She has advised clients across internet and technology, finance, publishing, textiles, consumer goods, food and beverage, and entertainment, and is experienced in delivering end-to-end solutions—from rights strategy and risk control to enforcement and dispute resolution.

Ms. Zhang has extensive experience in complex trademark civil cases, challenging trademark administrative decisions, copyright enforcement and contract disputes, copyright licensing and deal documentation, and platform/data-related enforcement. She is skilled in evidence planning, litigation strategy, and hearing/court advocacy. She is particularly strong in handling novel and hard issues in multi-party and multi-jurisdiction matters, helping clients achieve clear and practical business outcomes.

Ms. Zhang was seconded to the NBA and to Universal Studios theme park projects, working closely with in-house legal teams and business units. This experience strengthened her ability to provide business-oriented, workable advice with a balance of legal risk management and commercial efficiency.

LEGALBAND China 30 Under 30 Lawyers, 2022

Trademarks

• Represented Lenzing AG (Austria) in “TENCEL” trademark anti-dilution and enforcement matters; key effective judgments from the Guangdong and Jiangsu High People’s Courts confirmed that “TENCEL” is not a generic name; damages awarded were close to RMB 7 million. Also handled multiple invalidation, cancellation, refusal appeal, and administrative litigation matters to maintain registrations for the “TENCEL” mark family.

• Represented Xueqiu (a leading investment community and platform) in anti-dilution and enforcement matters, including civil actions in several courts on whether “Xueqiu” should be treated as a generic term for a type of investment structure; participated in overall strategy, civil litigation, administrative complaints, negotiations, and PR support.

• Represented PANPAN (a well-known doors and home security brand) in trademark enforcement against a long-term, large-scale infringer; filed civil actions in multiple courts (including the Jiangsu High People’s Court) and obtained favorable judgments; total compensation exceeded RMB 5 million.

• Represented BAOSHIFU (a widely known bakery brand) in actions against a nationwide counterfeiting operation with over 1,000 franchisees; handled defense and counterclaims in Beijing and infringement litigation in Hangzhou; obtained favorable judgments from the Beijing IP Court and Hangzhou Intermediate People’s Court; damages awarded reached RMB 3 million.

• Managed the trademark portfolio of Major League Baseball (MLB) in China, handling dozens of matters each year; successfully opposed and invalidated multiple similar or bad-faith filings.

• Represented Victoria’s Secret in trademark infringement and unfair competition disputes; courts recognized certain “V” graphics and pink-striped apparel designs as influential trade dress/overall get-up; total damages approached RMB 9 million.

• Represented KOLON SPORT in a parallel import trademark dispute; successfully established that certain Korea-sourced purchasing-agent products constituted infringement in China.

Copyright

• Represented the NBA in a lawsuit against unauthorized streaming on the Longzhu Live platform; confirmed the platform’s direct infringement liability; obtained a pre-trial injunction and RMB 15 million in punitive damages.

• Assisted a major state-owned publishing house in a copyright contract dispute with an overseas rights owner; prevented unilateral termination and preserved contract validity.

• Defended a large domestic fast-fashion retail group in a copyright and unfair competition dispute; helped reach a settlement with the rights holder.

Data / Trade Secrets

• Represented Xueqiu in a data rights case; the court found that the defendant used tools to obtain data via API and then processed and sold the data service to users, constituting unfair competition; damages awarded were close to RMB 20 million.

• Represented a leading internet company in a game data trade secret leakage dispute against an investment consulting firm; achieved a settlement with RMB 20 million paid to the client.

Contracts / Transactions

• Provided contract review support for China Film Group on domestic and imported film marketing and distribution-related projects.

• Represented Beijing Universal Studios (Beijing Universal Destination) in negotiations for IT and marketing projects; reviewed contracts, statements of work, authorizations, and provided legal and compliance advice.

• Provided contract review for Foreign Language Teaching and Research Press on book copyright licensing for screen adaptations and merchandising.

• Provided project contract review support for a VR visual effects production company.