Ms. Xia Xi specializes in intellectual property law, handling complex litigation and non-contentious matters across trademarks, copyrights, and unfair competition. In addition to her expertise in resolving high-stakes IP disputes, she provides comprehensive legal support throughout the entire business lifecycle, including compliance reviews, contract drafting, licensing negotiations, and brand protection strategy development.

Since beginning her practice, Ms. Xia has delivered professional and efficient legal services to numerous distinguished domestic and international companies. Her client portfolio spans diverse industries, including Internet, gaming, fast-moving consumer goods (FMCG), cultural tourism and hospitality, agriculture, and sports. Representative clients include globally renowned brands such as NBA, Travel Sentry, Heytea, Songtsam, Sanpangdan, Tencent and Shengqu Games. Her clients consistently recognize her for her solid professional competence and strong sense of responsibility, which have earned her their broad trust and high regard.

Ms. Xia has particular depth and extensive experience in the gaming industry, where she has developed a profound understanding of its ecosystem, business models, and legal risks. She has been deeply involved in and has represented important gaming matters for leading companies such as Tencent Games, Shengqu Games, 37 Interactive Entertainment, Lingxi Games, Archosaur Games, 4399, Ledong Zhuoyue, and NBA. Her gaming practice covers the full area of IP law, including copyright, trademark, unfair competition, and protection of merchandising rights.

In litigation, Ms. Xia possesses strong courtroom skills and a commanding presence. She is especially adept at utilizing various "visualization" techniques to translate complex legal relationships and intricate technical facts into clear, intuitive presentations. This approach enables her to precisely highlight the core issues of a case, consistently achieving outstanding courtroom results and favorable outcomes for her clients.

Ms. Xia closely monitors legislative developments in IP law and policy trends across various industries. By integrating cutting-edge legal theories with practical application, she provides numerous companies with IP compliance services covering the entire product lifecycle, helping them navigate competitive markets with sound legal strategies and effective risk management.

Selected Award-Winning Cases

• Represented NBA in the unfair competition lawsuit against Mengka Basketball Game, securing protection for NBA-related elements under merchandising rights. This case was recognized as a Top 10 IP Case and Internet Case of 2018 by the Guangdong High People's Court, and was also named a Top 10 Non-Criminal Case of 2018 by QBPC.

• Represented NBA in a copyright infringement lawsuit against Zhua Fan Platform concerning sports event broadcasts, achieving a high damages award. The case was recognized as a QBPC 2023-2024 Top 10 Quality Case and a China Business Law Journal 5Deals of the Year 2025.

• Represented the tea brand “Zhu Ye Qing”in a trademark infringement lawsuit against a tea factory, which was selected as a 2024 Typical Case of Judicial Protection of Intellectual Property by the Sichuan High People's Court.

• Represented a client in the administrative litigation for the revocation review of the "Ba Ye" trademark, which was named a 2024 Top 10 Typical Trademark Litigation Case in Beijing.

• Represented the brand “Sanpangdan” in a copyright lawsuit against a liquor company, which was recognized as a Typical Case for the Protection of the "Tianfu Hetao" Brand Development by the Bayannur Intermediate People's Court.

Other Representative Cases

• Developed and executed a comprehensive and effective global brand protection program for Travel Sentry, encompassing trademark portfolio strategy, rights confirmation and licensing, and multi-dimensional legal actions including administrative, civil, and criminal enforcement.

• Established an internal intellectual property protection system for the brand “Songtsam” and provided comprehensive brand protection services.

• Achieved recognition of "Heytea" as a well-known trademark for the first time in a civil lawsuit.

• Achieved recognition of "Sanpangdan" as a well-known trademark for the first time in a civil lawsuit.

• Formulated a comprehensive trademark protection strategy for 4399, successfully obtaining core trademarks for several key games.

• Provided ongoing legal services to numerous gaming companies, covering criminal matters, game compliance, game overseas publishing, trademark portfolio strategy, trademark authorization and confirmation, and administrative complaints.

• Represented 37 Interactive Entertainment in a copyright and unfair competition litigation against a competitor, as well as in related trademark administrative disputes, successfully safeguarding the client's legal rights.

• Represented Ledong Zhuoyue in a copyright lawsuit against another company, recovering nearly RMB 20 million in losses for the client.

• Represent a game client in a computer software development contract dispute for a domestic gaming company arising from a well-known domestic IP, recovering losses exceeding RMB 100 million for the client.

• Represent a leading game company in the copyright and unfair competition case, clarifying the boundaries of copyright protection for game mechanics and successfully revoke the first-instance judgment and.

• Represent Tencent in a civil litigation concerning cloud gaming, game elements, Honor of Kings, and game leveling platforms.

• Represented a gaming company in a business discrediting case against its main competitor, obtaining damages of RMB 5 million at the first instance.