Recently, World Trademark Review ("WTR"), an authoritative media in the field of intellectual property, released the 2022 WTR 1000 list of the world's leading law firms and lawyers in the field of trademark, and GEN Law Firm was listed on the list, demonstrating its leadership in "litigation and strategy" in this field. In addition, GEN partners He Jing, Zhao Kefeng, Xia Feng and Han Jinwen were ranked in the list of distinguished attorneys based on their strong reputation and professionalism in the industry.

The World Trademark Review ("WTR") is the world's leading intellectual property information, analysis and data platform, and one of the world's most authoritative legal rating agencies, known for its objectivity and rigorous professionalism. The WTR1000 Global Directory is based on an in-depth survey of the professional performance, client recommendations, service quality and other comprehensive factors of trademark attorneys and law firms around the world, and is recognized as an authoritative analysis of the world's leading trademark law firms and attorneys.

GEN IP team has extensive experience in handling difficult and complex IP litigation and related counseling, including trademark cases, copyright cases, patent cases, and trade secret cases in various industries. Over the past few years, GEN IP team and individuals have been recognized by numerous legal rating agencies, including WTR.

Mr. He Jing has been listed in the WTR1000 Global Leading Trademark Professionals' Individual Recommendation List for several times since 2017;

Mr. Zhao Kefeng has been listed in the WTR1000 Global Leading Trademark Lawyers' List for five consecutive years (2018-2022);

Mr. Xia Feng has been listed in the WTR1000 Global Leading Trademark Lawyers' List for three consecutive years (2020-2022).

Mr. Han Jinwen was selected for the first time in the 2022 WTR1000 Global Leading Trademark Lawyers’ List for his outstanding performance in the trademark field, including a series of victories for Travel Sentry Ltd.

Jing He


Mr. He has more than 20 years’ experience in China intellectual property practice for clients at home and abroad. He started his legal career as a patent attorney at a major Silicon Valley law firm and spent about 9 years in an international law firm’s leading IP group. A number of his cases were listed as top intellectual property cases by Chinese judiciary authorities. Major industrial associations often consult with Mr. He on China legal and policy matters.

Steve Zhao

Mr. Steve Zhao is a partner at the Beijing office of Gen Law Firm. Mr. Zhao is a top IP litigator in China with 17 years of experience. His expertise covers major and complex disputes involving trademark, copyright, unfair competition and data protection, IP-related commercial litigation and arbitration, compliance investigation and governmental relation affairs.

Mr. Zhao has handled many influential cases which have been selected as typical cases by courts and administrative authorities. NBA sports events copyright case was selected as “2020 Deal of the Year” by China Business Law Journal. In 2019, NBA vs. Mengka was selected as Top 10 IP Cases by Guangdong High Court and Top 10 Cases by QBPC. In 2014, Ferrero 3D trademark protection case was selected as Top 12 Model Cases by the formal State AIC. In 2012, BMW vs. Centry Baochi was selected as Best 8 model cases by Supreme Court. Among others, Micheal Jordan vs. Fujian Qiaodan, “National Liquor Moutai”, “Xiaoguan Tea” cases are also very influential cases in Chinese IP society.

Steve Zhao specializes in recovering trademarks stolen by hijackers through negotiation, administrative and judicial proceedings, and has rich experience in dealing with trademark prosecution and portfolio management matters. He also represents clients in IP licensing and transactions to advance major business deals and public listings.



Jerry Xia is a seasoned international legal professional with substantial in-house and private practice experiences, specializing in all kinds of intellectual property (IP) or technology related legal, corporate strategy & management and government lobbying issues in China/Asia Pacific.

Mr. Xia is widely recognized in the local and international IP community. Before joining AnJie in 2019, he worked as Deputy General Counsel and Chief Intellectual Property Counsel – Asia Pacific for Honeywell for 11 years. Mr. Xia developed and led a team of 11 IP professionals to support all Honeywell businesses in the region. He helped formulate Honeywell’s China IP strategy and establish local patent committees to have achieved significant increase in patent filing and cleared hundreds of new product introduction (NPI) projects to protect Honeywell’s innovation and business growth, all of which contributed to Honeywell’s ranking among Top 100 Global Innovators for 7 consecutive years. Besides IP filing & prosecution and portfolio management, Mr. Xia also provided strong transactional support to Honeywell’s IP licensing activities, M&A due diligence & integration, and contract drafting & negotiation including e.g. the $11B valued C919 China Big Aircraft Program.

More notably, he led all IP litigation and enforcement for Honeywell in China and APAC and achieved numerous victories including a history-making preliminary injunction against a patent infringer as well as a landmark trademark win before the Chinese Supreme Court. Many of his cases were selected on Top 10 of the Year. He also helped Honeywell win the ever first patent lawsuit in Japan.


Mr. Jinwen Han has been practicing intellectual property litigation and non-litigation work since 2008. Mr. Han specializes in the development of corporate IP protection strategies, civil and administrative IP litigation, unfair competition litigation, domain name arbitration, and IP commercial negotiations.

Mr. Han has developed effective litigation strategies and achieved satisfactory results in many difficult and complex trademark, copyright, design patent and unfair competition litigation cases. Based on his extensive experience in IP licensing and enforcement and IP commercial negotiations, Mr. Han has developed tailored IP protection solutions for domestic and foreign companies on Internet-related issues and other fields. In addition, Mr. Han also has extensive experience in administrative protection of intellectual property and domain name arbitration.

Mr. Han pays close attention to hot issues in the field of intellectual property and has published articles and opinions in World Trademark Review, China Youth Daily, China Intellectual Property News, Guangdong Science and Technology News, Zhi Chan Li and other media.



About our firm

GEN Law Firm is a natural result of unconditional commitment to partnership and leadership, supported by years of expertise and winning track records for our clients. We are proud of what legal profession is meant to accomplish, while we have true listening for what are important to our clients and relentlessly look for new and multi-dimensional solutions. We ongoingly generate trust and produce impact for our clients.

Our attorneys have been serving leading industry players in and outside China for more than 20 years. The industry sectors we have deep expertise nearly include all the essential fields, including automobile, banking and financial industry, wireless communication, semiconductor, computing, pharmaceutical, retail, publication, software, sports, chemical, social media, advertisement etc.

Top global and leading firms routinely entrust our members with their highest-stakes courtroom briefs, which should give some measure of the quality its practitioners are known to possess. Our primary practice focuses on corporate, dispute resolution, intellectual property and regulatory affairs (antitrust, data privacy, environment, product quality compliance etc). We uniquely apply legal methodology in managing public affairs and achieve great effectiveness in handling some most complex and challenging issues for our clients.

Our team members are well recognized by Chamber’s Asia Pacific, Legal 500, Who’s Who, Asian Legal Business, Benchmark Litigation, World Trademark 1000, Managing Intellectual Property IP Stars, IAM Patent 1000, IAM Strategy 300 etc. We represent leading technology companies in wireless, pharmaceutical, automobile, lighting, medical device and semiconductor area in patent litigation, IP licensing, trade secret and IP prosecution matters.

At our law firm, we place great importance on the development of our people's professionalism and leadership ability. We care for gender equality and women leadership. We are committed to the mutual achievement of new possibilities, the pursuit of the value of the legal profession, and the expansion of space of growth for every member of our team.