In a recent article entitled "Auto SEP owners could see licensing fees shrink in China if new guidelines are enforced" published by Intellectual Asset Management (IAM), a leading international professional media, the potential impact of the recently released " Guidelines of Standard Essential Patent License for Automotive Industry" (the "Guidelines") on patent owners was discussed. The article discusses the potential impact on patent owners of the recently released Guidelines on the Licensing of Essential Patents for the Automotive Industry Standard (the "Guidelines"). A point of widespread concern and controversy in the industry is that the Guidelines set out the principle of "eligibility for licensing at any point in the chain", i.e. that any bona fide patent enforcer has the right to license a standard-essential patent, and that the owner of a standard-essential patent is obliged to grant a licence to an intended enforcer, regardless of its position in the chain. In this article, the IAM interviewed Dong Ning, a partner at the law firm, and quoted his opinion that, for example, this principle would have a significant impact on the licensing fees charged by the patentee, "since [the component suppliers and the car manufacturers] are in the same industry chain, they could have negotiated for the component suppliers to obtain a patent licence, and add the licensing fees to the price of the parts before selling them to the car manufacturers. From an industry-wide perspective, they would pay much less to the patent owner because the license fees paid by the component suppliers are calculated on a chip basis rather than on a vehicle basis."