Lv Pei Partner, Beijing
010-65215999 Download resume

Professional Profile

  Ms. Pei LYU's practice areas cover major intellectual property (IP) and unfair competition disputes and non-contentious matters, cybersecurity and data protection, antitrust compliance counseling, etc.

   In-depth exposure and hands-on experience in various aspects of IP work equips her with comprehensive strategic thinking and sharpness in handling the most challenging disputes. 

   Ms. LYU is the key litigator and strategist in various landmark cases. She represented ARRI in an unfair competition case and secured protection as unique trade dress for its distinctive color combination, which has been selected as one of 2020-2021 QBPC Annual Top Ten Cases. Ms. LYU continues to provide effective strategies and secure good results for clients on the most cutting-edge and complex legal issues, including helping clients obtain well-known trademark recognition and high punitive damages.

   Ms. LYU also has extensive experience on IP strategy and licensing, data security, and antitrust compliance issues. She has led the team to develop and implement comprehensive strategies for HUGO BOSS, Edrington Group/The Macallan, Chr. Hansen and various other esteemed brands, and has assisted companies in establishing internal compliance framework.

   Ms. LYU is admitted to both the Chinse bar and the State Bar of New York and has received CIPP-E certification from International Association of Privacy Professionals (IAPP).


Honorary Titles And Awards

LEGALBAND China 30 Under 30 Lawyers, 2020

External expert for China IPR SME Helpdesk under EUIPO

Managing IP Rising Star, 2019

Partial Representative Case

Advised Dell on software and IT contracts.

Conducted IP due diligence for an international air-conditioning brand in the acquisition of a domestic air-conditioning enterprise.

Conducted IP due diligence for an investment fund in the potential acquisition of a rising condiment brand.

Advised Foreign Language Teaching and Research Publishing on IP license, commissioning and publishing issues.

Represented Hugo Boss in trademark infringement action, portfolio and administrative litigations.

Represented a leading bio-tech company in prosecution and enforcement actions in China.

Represented Assa Abloy Pan Pan in civil and administrative actions against a bad faith infringer.

Represented Hugo Boss in trademark infringement action and administrative litigation against a major infringer.

Manage trademark prosecution portfolio for Hugo Boss.

Represented a domestic internet company in filing Madrid trademark applications in 27 countries.

Represented a leading bio-tech company in prosecution and enforcement actions in China.

Represented Assa Abloy Pan Pan in civil and administrative actions against a bad faith infringer.

Represent Assa Abloy (a European access solution provider) and its core brand “Pan Pan” in a major trademark infringement and unfair competition lawsuit, in which punitive damages and over 100 million RMB damages were secured in first instance, likely the highest damages ever granted to foreign brand owners in a trademark infringement case

Represented ARRI in an unfair competition case which granted protection of series model number and color combination as unique trade dress, and was selected as one of 2020-2021 QBPC Annual Top Ten Case

Represented Hugo Boss in its infringement lawsuits and trademark portfolio prosecution, securing well-known trademark recognition in over 100 cases

Represent the ROCKWOOL Group in a series of infringe lawsuits and enforcement cases, and secured the first well-known trademark recognition

Represent a leading Danish biotech company in series of infringement lawsuits and trademark administrative cases to defend core trademarks’ distinctiveness

Represented a domestic leading internet firm in a trade secret infringement lawsuit and secured favorable settlement with the value of over 10 million RMB

Advised for a U.S. Fortune 500 company on trade secret civil lawsuit and criminal actions    Advised for a U.S. entertainment company on trademark registration and infringement assessment, data protection and licensing matters

Advise Foreign Language Teaching and Research Press on IP licensing contracts

Advise the Edrington Group on daily IP issues and enforcement strategies

Advise a leading technology company on daily IP contract review and negotiation strategies

Assisted a global financial service provider in merger control filings

Advised a U.S. company on contract negotiation strategies from antitrust and unfair competition perspectives

Advised a Chinese tech company on antitrust litigation strategies

Provided cybersecurity and data protection compliance services for a well-known state-owned enterprise

Advised on cybersecurity and data protection based on Chinese Cybersecurity Law for a leading medical device manufacturer

Provided a semiconductor manufacturer with advice on personal information protection under Chinese laws

Completed a research project on data compliance in the securities industry jointly with an enterprise managed by China Securities Association, and won the title of Excellent Subject

Provided policy updates for the U.S. Chambers of Commerce

Collaborated with EUIPO and IP Key project in online counterfeiting and piracy, trademark strategy for Chinese companies’ outbound investment among other research projects


Education Background

LL.M., Cornell Law School, 2014

LL.B., Renmin University, 2013

Lawyer Qualification

Chinese Bar State Bar of New York

Working Language

Chinese, English