Ms. Pei LYU advises on a broad range of domestic and cross‑border matters, with a particular focus on complex and high‑stakes intellectual property litigation (both PRC and overseas), unfair competition disputes and advisory work, as well as cybersecurity and data protection compliance. She has extensive experience across all major areas of intellectual property law and is known for her strategic thinking and sharp instincts in handling the most challenging disputes. She also closely follows cutting‑edge IP issues arising from emerging technologies such as artificial intelligence and AIGC.

Ms. Pei LYU has served as lead litigation counsel in various landmark cases. She represented Panpan in obtaining the maximum multiple of punitive damages and a damages award of RMB 100 million, which to date remains the highest damages awarded in China in the same type of case. She also represented Arnold & Richter Cine Technik GmbH & Co. Betriebs KG and Arnold & Richter Trading (Beijing) Co., Ltd. in successfully securing recognition of their blue‑silver colour combination as a product packaging and trade dress with certain influence in the market; this case was selected as one of the “Top 10 Cases of IP Protection 2020–2021” by QBPC in 2021. In addition, her representation in the BB‑12/LGG strain trademark protection case was selected by the Supreme People’s Court as one of the top cases. She continues to deliver effective strategies and outstanding results for clients on the most cutting‑edge and complex legal issues, including assisting clients in obtaining well‑known trademark recognition and substantial punitive damages.

Amid the wave of going global among Chinese enterprises, Ms. Pei LYU regularly assists many outbound companies, including Amazon sellers, with trademark filing and portfolio planning in key outbound destinations such as Europe, North America, the Middle East and Southeast Asia, and advises on strategic planning and the handling of cross‑border disputes. She has joined the Amazon IP Accelerator program to help Amason sellers. She has been successively appointed as an expert on overseas IP dispute resolution by multiple local intellectual property protection centers in Jiangsu Province, Zhejiang Province, Guangzhou and other regions.

Ms. LYU is admitted to both the Chinse bar and the State Bar of New York and has received CIPP-E certification from International Association of Privacy Professionals (IAPP). She has been selected into the expert pool of China IPR SME HELPDESK and the Foreign‑related Lawyers Talent Pool of the Beijing Lawyers Association.

Ms. LYU has been recognized with industry honors, including: LEGALBAND China 30 Under 30 Lawyers, LexisNexis “40 Under 40 Elite” (2023), and Top 10 Trademark Lawyers of the Year 2024 by the Power-nation Institute.

Expert Advisor on Responding to Overseas Intellectual Property Disputes, Zhejiang Province

Technical Consultant on Overseas Trademark Layout, Guangzhou Trademark Examination Cooperation Center

Expert Advisor on Responding to Overseas Intellectual Property Disputes, Jiangsu Province

Expert Advisor on Responding to Overseas Intellectual Property Disputes, Changzhou City

Expert on Overseas Intellectual Property Rights Protection and Assistance, Nansha District, Guangzhou

Top 10 Trademark Lawyers, Power-nation Institute, 2024

40 Under 40 Elite, LexisNexis, 2023

LEGALBAND China 30 Under 30 Lawyers, 2020

Managing IP Rising Star, 2019

·      Represent Assa Abloy (a European access solution provider) and its core brand “Pan Pan” in a major trademark infringement and unfair competition lawsuit, in which punitive damages and over 100 million RMB damages were secured, likely the highest damages ever granted to foreign brand owners in a trademark infringement case

·     Represented ARRI in an unfair competition case which granted protection of series model number and color combination as unique trade dress, and was selected as one of 2020-2021 QBPC Annual Top Ten Cases

·      Represented Hugo Boss in its infringement lawsuits and trademark portfolio prosecution, securing well-known trademark recognition in over 100 cases

·      Represent the ROCKWOOL Group in a series of infringe lawsuits and enforcement cases, and secured the first well-known trademark recognition

·      Represent a leading Danish biotech company in series of infringement lawsuits and trademark administrative cases to defend core trademarks’ distinctiveness, which was selected as one of the Top 50 Cases by Supreme People's Court in 2022

·      Represented a domestic leading internet firm in a trade secret infringement lawsuit and secured favorable settlement with the value of over 10 million RMB

·      Advised for a U.S. Fortune 500 company on trade secret civil lawsuit and criminal actions                    

·      Advised for a U.S. entertainment company on trademark registration and infringement assessment, data protection and licensing matters

·      Advise Foreign Language Teaching and Research Press on IP licensing contracts

·      Advise the Edrington Group on daily IP issues and enforcement strategies

·      Advise a leading technology company on daily IP contract review and negotiation strategies

·      Assisted a global financial service provider in merger control filings

·      Advised a U.S. company on contract negotiation strategies from antitrust and unfair competition perspectives

·      Advised a Chinese tech company on antitrust litigation strategies

·      Provided cybersecurity and data protection compliance services for a well-known state-owned enterprise

·      Advised on cybersecurity and data protection based on Chinese Cybersecurity Law for a leading medical device manufacturer

·     Provided a semiconductor manufacturer with advice on personal information protection under Chinese laws

·      Completed a research project on data compliance in the securities industry jointly with an enterprise managed by China Securities Association, and won the title of Excellent Subject

·      Provided policy updates for the U.S. Chambers of Commerce

·      Collaborated with EUIPO and IP Key project in online counterfeiting and piracy, trademark strategy for Chinese companies’ outbound investment among other research projects