Pei Lyu, a partner at GEN Law Firm, has been honored in the prestigious "Elites under 40" list for Mainland China in 2023 in recognition of her exceptional professional skills and impressive accomplishments. The list was published on October 13, 2023, by LexisNexis, a leading global legal information services provider.

Pei, the youngest partner at GEN Law Firm, has distinguished herself as a luminary in the intellectual property sector. Within her first year at GEN, she was handed the reins to a team managing HUGO BOSS's massive portfolio of over 400 annual cases, setting a precedent for her unmatched dedication and aptitude. Beyond trademarks, Pei has proved her mettle as an all-rounder, representing industry giants and even leading policy advocacy initiatives for influential bodies.

In the past year, Pei's achievements include representing Pan Pan, a Assa Abloy group brand, in securing 100 million RMB with punitive damages in a trademark infringement case before Supreme People's Court, which is among the highest damages ever granted to foreign-owned brands, combating a trademark hijacker for Thailand's leading energy drink, securing over 2 million RMB in damages for Chr. Hansen, and facilitating successful color combination trademark registrations for Arnold & Richter Cine Technik GmbH & Co. Betriebs KG (ARRI). Her strategic genius is not limited to courtrooms; as a member of GEN's executive committee, Pei has ushered in best practices that have elevated the firm's administrative efficiency.

Leading by example, she has invested deeply in women's leadership and skills development within the firm. Her mentorship and penchant for technological innovation are shaping the future of the legal profession. Pei is revered by clients and colleagues; Tara MI of ARRI lauds her for her attentive, client-centered approach, while GEN founder He Jing sees her as an inspiring figure for the next generation of legal talent. With an illustrious career still ahead, Pei stands as a paragon of legal acumen, leadership, and innovation.

The LexisNexis 2023 "Elites under 40" Mainland China list is an industry accolade that seeks to identify promising, exceptional young talent committed to advancing the legal profession. A thorough and impartial review has been made by the judging committee before the final announcement.